Most speakers who are trying to grow their business often choose to go big. However, having a target market that’s too big won’t help you reach your goals faster.
The truth is that you won’t appeal to too many different types of people at the same time. There’s a specific audience out there that needs to hear what you have to say because they are the ones that will be able to relate to and resonate with your message. That’s why you need to go narrow and look for these potential groups.
Once you find a niche market that’s essentially YOU, you can target it and use the same marketing tools to get to them. You’ll know exactly where to find them and how to reach and engage them. And once you get in there, you can become the expert, very quickly, because nobody else is the expert for that group yet.
So, if you’re looking for a way to grow your business or get on more stages quickly, finding out your niche and focusing on that will help you grow faster. In this video I will tell you the secret that many speakers ignore, and that is to Narrow Your Niche.
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I will see you on more main stages!