Marketing

Be Your Customer

By Li Hayes / May 27, 2021 /

Is your website working for you?   Is it working for your customers?   In today’s tip video, I’ll teach you how to look at your website through fresh eyes: What did you think of this video? If this was helpful and if you like it, or even if you didn’t like it… write it…

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Be Good at One Thing

By Li Hayes / April 27, 2021 /

Are you a jack-of-all-trades but a master-of-none?   I’ve seen this happen quite a bit in the speaking industry. ​​You can’t be a master of all things, especially when you’re starting out.   Watch my latest tip video about how being good at one thing will get you on more stages:   What did you think of…

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Lead with the Benefits

By Li Hayes / April 6, 2021 /

If you’d like to have marketing that brings in more leads, a website that’s more engaging, and a bio that gets you on more stages, you need to lead with the benefits. Watch my latest tip video below to find out how to do this:     What did you think of this video? If…

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Stand Out From Other Speakers

By Li Hayes / March 1, 2021 /

Do you want to stand out from other speakers? You have to sound different than they do. You need to be zesty!   It’s not just about being high energy or enthusiastic, or even being “the best”.  It’s about using words that will make event planners and your target audience sit up and notice you.…

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You Need to Level Up

By Li Hayes / February 23, 2021 /

If you’re not getting enough speaking gigs, chances are, you need to level up.   I’m not talking about you needing to level up your skill. What I mean is, you need to go to the next level of people who are in mode to hire you.   You need think about the “next level up”…

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You Need to Get More Video

By Li Hayes / January 22, 2021 /

The number one secret to getting on more stages is video. And no matter how much you have right now, you need to get more video.   Some of you might be concerned about being overexposed or that if you give too much away for free, people might not want to see you speak live.…

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The Best Way to Review Your Website

By Li Hayes / December 17, 2020 /

You’ve probably reviewed your website and wondered what you can do to make sure you attract your ideal customer. Maybe you’ve asked a friend to take a look at your website and they just said that it looks great. That doesn’t really help you, does it?   Does your website attract your target customer? Is…

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The Ultimate Resource to Finding Gigs

By Li Hayes / November 27, 2020 /

Do you wish there was a resource that would help you find your target market? A resource that will help you start networking and finding where to get speaking gigs? There is!  It’s the National Trade and Professional Associations Directory of the United States. In today’s video, I’ll share how it can help you narrow…

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The Two Percent Rule

By Li Hayes / October 22, 2020 /

Do you customize keynotes for each customer?   Before you go and rewrite your keynote for the nth time for another customer, I’d like to let you in on a little secret that I call: The 2% Rule   If you are a speaker that talks to businesses, you will often find that businesses tell…

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Want to Be a Celebrity?

By Li Hayes / October 16, 2020 /

I often get the question “How do I raise my price?”. Well, the answer to that is in the video below.  But, before anything else, you should know that a big part of how much money you can make is linked to how big of a celebrity you are.  Keep in mind, being a “celebrity”…

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