Do you subscribe to the popular saying: “Go big or go home”? I hear a lot of speakers saying that they want bigger audiences, be part of bigger events, speak for bigger companies — bigger everything. It’s not wrong to want these things, but is bigger always better? Will speaking for bigger, well-known…
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Most speakers who are trying to grow their business often choose to go big. However, having a target market that’s too big won’t help you reach your goals faster. The truth is that you won’t appeal to too many different types of people at the same time. There’s a specific audience out there that…
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