Learn proven ways to market your book with confidence and build a lasting audience.

In this episode, Li Hayes welcomes back bestselling author and editor AJ Harper, who shares the exact steps that successful authors use to move books—from pre-writing to post-launch.

Discover when and how to start your marketing, why your network and author community matter, how pre-orders and bonuses drive momentum, and the truth behind bestseller lists. Plus: actionable tips to leverage speaking and podcast appearances for book sales, and the one tool every author must develop—a robust mailing list.